Your LinkedIn Business page is important to maintain and grow, but most people don’t realize it can be your hidden marketing tool. People can use LinkedIn to connect and build relationships with individuals, customers, and other businesses. By growing your LinkedIn business page, you can increase traffic to your website and social media, attain more followers, and educate your audience.

Please see the following for tips on how to grow your LinkedIn Business Page.

1. Update your full profile on LinkedIn

   Once you have completed your full profile on LinkedIn, make sure to make a custom URL. Make sure to include the company name in your custom URL. Doing this will allow users to find you quicker on search engines.

2. Post regularly on your page

   Keeping a steady flow of content on your business page will give more visibility to your followers. Every time you post content, they will not only get a notification, but you will appear more often on their feed.

3. Link social media accounts

   Ensure your website and other social media are attached to your business page. Don’t forget to have your LinkedIn attached to your website as well. Adding these links will allow users to quickly travel from LinkedIn to your website to your Instagram.

4. Ask engaging questions

   By asking questions to your followers, it can encourage them to engage and discuss with others trending topics.

5. Make sure to be on top of responding to comments and/ or direct messages promptly.

   Messages allow you to connect and improve your customer’s experience with the company. Your comment will appear at the top of all your followers’ feeds for them to view.

6. Employee engagement

   Showcasing your employees will give a face to the brand. This can be done in a few different ways. Connecting with current employees

• Connect with current employees on your page

  • Seeing more real faces in a company makes them seem more approachable. This can help potential new hires see themselves applying for a position.

• Share group activities you do with your employees and/ or post a group picture.

  • Showcasing the employees and/ or activities you do with them can make your employees more likely to repost and engage with the business profile. This helps the company gain more visibility through their employee’s connections.

• Employee Shoutouts!

  • Shoutouts give your employees an opportunity to feel wanted and appreciated and the ability for them to repost and share the business with others. This opportunity can also show that the company is connected with its employees.

7. Joining and participating in LinkedIn Groups

Once you’ve made connections, you can sponsor a group that connects with you and your company’s values.

8. Promoting other social media platforms

You can link your company’s other social media accounts to the LinkedIn Business Page, such as their website, Instagram, Twitter, etc. This gives easy access to direct people interested in your company to your accounts to learn more about you and your company.

9. Post content around LinkedIn trending topics to surface in those results

This can be either sharing a good article you want to share and have an open discussion about or writing a post about trends affecting your business. An example could be how COIVD has affected the fashion industry. Anything that shares your company’s values and gives them more of a personality.

10. Comment on other articles/posts

Don’t just react to other posts. Make sure to share your thoughts as a brand personality and not just as an individual.

11. Consider making a LinkedIn Showcase Page if your business has sub-brands

Showcase pages are connected to the main profile page. It is designed to highlight sub-brands, businesses, etc. It helps give the user alternate ways to learn more about you and your company.

12. Share job postings

Sharing job postings can show how excited you and your company are for others to join your team. Your employees could repost and share their positive experiences on adding to their team.

13. Share/ post plenty of videos and visual content

Having eye-catching content will make users take another look at your post and possibly entice them to check out your business page. People are scrolling through their social media feeds and have short attention spans. Having trendy, visual content will make users double-take and take a look at your post.

14. Add a follow button to your business page

By adding a follow button to your page, it allows users to stay up-to-date with what is going on with the company as well as being able to track who is interested in your company.

Check out these LinkedIn pages! They all do most of these practices on their LinkedIn Business Page.

• Shopify

• Ellevest

• Spotify

• Girls in Marketing

• Patagonia