Is your brand crushing it on social media? Are you struggling to see success? Take a look at our top 5 pillars of success! Let the good times roll!

1. Own the Negative Comments

   If you have a social media account, chances are you have run into some form of negativity, whether in your own comment section or someone else’s. As a brand, what should you do when someone negatively comments on your post?

   Read the comment. Take a breath. Let your emotions out because sometimes it can feel like a personal attack. Do not delete or ignore the comment out of spite. Take a moment to think about your response. Remember to be strong, proud of your brand, and confident in what you have to offer. Showcase this to the hater and take them head-on in their comment.

   This is our go-to formula for replying to negative comments:

   1. Thank them for their comment

   2. Apologize for any bad experiences if need be

   3. Share with them that you will consider their words and that you will share their concerns with your team

   Don’t be afraid of the negativity out there. Once you get past that, people will be attracted to your brand’s confidence and personality.

2. Internal Community

   Sometimes we forget that we have untapped marketing potential with our employees. Not only is this cost-efficient, but it is a fantastic way to share the faces behind the brand. This can be anything from using your employees for pictures, blogs, shoutouts, etc. People like to be a part of a brand that is proud of its employees.

   An example of a brand that uses its internal community is Show Me Your Mumu (@showmeyourmumu). They utilize their corporate employees as well as their stores. Even a few employees use the word ‘mumu’ as their usernames.

3. External Community

   There is nothing more beautiful than having raving fans showing off your brand. User-generated content is the new frontier of marketing. You can do so by engaging with your followers early on, as well as finding influencers and creators that are authentic and passionate. Your customers will essentially be doing the work for you. They will tell a story; instead of marketing for them, you are marketing together. Tap into that.

   Look at Glossier (@glossier), for example. They always communicate with their followers on Instagram and have a ton of posted UGC with the individual tagged.

4. Trends and Culturally Relevant Content

   Staying in tune with what is happening in the world and understanding what your customers are interested in is one of the largest contributions to your brand’s social media account. Brands on social media are expected to know what is happening in the world, not only to be sensitive to certain topics but to know what to post. You can stay relevant by following your competitors, popular brands (Starbucks), news channels, etc. Don’t be afraid to mix serious topics with fun ones.

5. Edu-tainment

   Edu-tainment is when you create content around your brand that is not only educating but entertaining for the user. As we all know, our attention span for scrolling on social media is very short. You need to ensure that the few seconds a user has looked at your post are impactful. Remember to be unique, informative, and fun when creating content to catch the user’s attention. Make sure you take the time to remind the user what makes your brand so amazing!